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Digital Marketing Excellence

Digital Marketing Excellence PDF Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677

Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Digital Marketing Excellence

Digital Marketing Excellence PDF Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677

Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

The Legislative Legacy of Congressional Campaigns

The Legislative Legacy of Congressional Campaigns PDF Author: Tracy Sulkin
Publisher: Cambridge University Press
ISBN: 1139498320
Category : Political Science
Languages : en
Pages :

Book Description
Do members of Congress follow through on the appeals they make in campaigns? The answer to this question lies at the heart of assessments of democratic legitimacy. This study demonstrates that, contrary to the conventional wisdom that candidates' appeals are just 'cheap talk', campaigns actually have a lasting legacy in the content of representatives' and senators' behavior in office. Levels of promise-keeping vary in a systematic fashion across legislators, across types of activity, across time and across chamber. Moreover, legislators' responsiveness to their appeals shapes their future electoral fortunes and career choices, and their activity on their campaign themes leaves a tangible trace in public policy outputs. Understanding the dynamics of promise-keeping thus has important implications for our evaluations of the quality of campaigns and the strength of representation in the United States.

Deliberative Democracy in Taiwan

Deliberative Democracy in Taiwan PDF Author: Mei-Fang Fan
Publisher: Routledge
ISBN: 1000264246
Category : Political Science
Languages : en
Pages : 188

Book Description
This book is a pioneering analysis of the deliberative systems approach in Taiwan, extending an understanding of Taiwanese democratic politics and consolidating links between theoretical development and a practical application of deliberative practices. As a front-runner of new democracies in Asia and a relatively open society, Taiwan provides a model for deliberative governance, with a view towards institutional innovation and increasing democratisation. This book considers how components within the intricate web of micro- and macro- deliberative systems perform different functions, complement each other, and contribute both to policy change and democratic innovation. Specific cases are provided – such as participatory budgeting in Taipei City and the government-academia alliance model – to demonstrate the long-term systemic effects of mini-publics and citizen actions. In addition, the book proposes the possibility of deliberative democracy for other countries in the world, alongside various policy issues, including mini-publics, e-participation, co-governance, citizen science, negotiation mechanisms, and the deliberative practices of indigenous peoples. Deliberative Democracy in Taiwan will appeal to students and scholars of East Asian studies, Taiwanese politics, political science and social movement studies.

Campaigning for the Environment

Campaigning for the Environment PDF Author: Jeremy Richardson
Publisher: Routledge
ISBN: 1000753573
Category : Nature
Languages : en
Pages : 238

Book Description
Originally published in 1974 Campaigning for the Environment addresses the issue of the environmental lobby. Using seven case-studies from the time of publication, the book covers the important aspects of environmental campaigning, where the environment has been threatened and where pressure groups have been formed to defend it. The book discusses the political problems of protecting and improving the environment, and states that each campaign involves taking on major sections of the political system. Despite having been published over 40 years ago, the commentary of the book, and the analysis in the case studies is still as relevant today as it was then. This book will be of interest to academics working in the field of environment and sustainability, conservation and political studies.

The Palgrave Handbook of Environmental Labour Studies

The Palgrave Handbook of Environmental Labour Studies PDF Author: Nora Räthzel
Publisher: Springer Nature
ISBN: 303071909X
Category : Political Science
Languages : en
Pages : 891

Book Description
In this comprehensive Handbook, scholars from across the globe explore the relationships between workers and nature in the context of the environmental crises. They provide an invaluable overview of a fast-growing research field that bridges the social and natural sciences. Chapters provide detailed perspectives of environmental labour studies, environmental struggles of workers, indigenous peoples, farmers and commoners in the Global South and North. The relations within and between organisations that hinder or promote environmental strategies are analysed, including the relations between workers and environmental organisations, NGOs, feminist and community movements.

How to Win Campaigns

How to Win Campaigns PDF Author: Chris Rose
Publisher: Routledge
ISBN: 1136563865
Category : Political Science
Languages : en
Pages : 256

Book Description
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

The Climate City

The Climate City PDF Author: Martin Powell
Publisher: John Wiley & Sons
ISBN: 1119746310
Category : Architecture
Languages : en
Pages : 544

Book Description
THE CLIMATE CITY Provides professionals in finance, technology, and consulting with solutions for improving the quality of urban life under the changing climate The Climate City provides cutting-edge approaches for developing resilient solutions to combat the effects of climate change in cities throughout the world. Linking finance and technology to policy and innovation, this highly practical resource outlines a global framework for mitigating and adapting to climate change and for effectively planning and delivering a low-carbon future. This book addresses how cities can work effectively with each other to drive change, the importance of strong leadership and international cooperation, the role of innovative finance and technology to identify new economic opportunities, and more. Throughout the book, the authors address future trends such as the changing streetscape, connected infrastructure and eMobility, and autonomous vehicles, drones, and other emerging technologies. Designed to help all stakeholders build a pathway to a less resource-intensive future, The Climate City: Provides in-depth discussion of the technological, financial, and practical aspects of tackling climate change in urban environments Demonstrates why the global economy needs to transition to a low-carbon economy Describes the role of financial institutions and how they can allocate capital more efficiently Explains why and how challenges and priorities are different in the global north and south Illustrates how data can improve the ways cities use energy resources and operate transportation systems Discusses how citizen action can drive a new, more meaningful way of living in cities Features insights from political leaders such as the Mayor of Copenhagen, the Mayor of Los Angeles and the former Mayor of London and Prime Minister of the United Kingdom The Climate City is essential reading for city planners, policy makers, technologists, consultants, finance and business professionals, and general readers wanting to improve the cities in which they work and live.

Campaign Finance Reform

Campaign Finance Reform PDF Author: United States. Congress. House. Committee on House Administration. Task Force on Campaign Finance Reform
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 260

Book Description


Collective Action in the European Union

Collective Action in the European Union PDF Author: Mark Aspinwall
Publisher: Routledge
ISBN: 113621402X
Category : Political Science
Languages : en
Pages : 256

Book Description
Collective Action in the European Union addresses fundamental questions surrounding the European political economy. The impressive array of contributors ask how and why collective action is formed at the European level. They also consider whether collective action at the transnational level is driven by rational, utility maximising behaviour, or whether explanations couched in social terms are more convincing. Many of the chapters introduce fresh empirical studies, in the domains of business, the professions, consumers and environmental interests.

Environment, Politics and Activism

Environment, Politics and Activism PDF Author: Somnath Batabyal
Publisher: Routledge
ISBN: 1317341503
Category : Social Science
Languages : en
Pages : 169

Book Description
This book examines the role of the media in environmental politics and activism in the 21st century. It highlights how politics is mediated in myriad ways through newspapers and news channels, through mobile telephony and through social networking sites. Further, it shows how the media creates and influences relevant discourses, builds campaigns and awareness, and adopts and discards issues. With a range of perspectives on issues of environmental justice and equity, the volume scrutinizes how the media discourse on environment shapes our politics, and the role of international politics, finance, youth, newspapers, magazines and 24-hour television. Bringing together academics, activists and media persons, this highly topical book will serve as significant reading for researchers and scholars of development studies and media studies, as well as policymakers, NGOs and environmental campaigners.